It was originally titled "Shine is Dead or "S.I.D". The lyric was a reactionary song against being asked to play Shine at every show.
At the time of it's release, the band described it as "about the death of something spiritual and innocent, in it's attempt to grow-up".
The band's original intention with the song was that it should be electronically driven not riff-driven, but the band was limited by it's lack of technology. The band say "Crawl took six months of yelling and fighting over its direction before we had completed the song; and even after all that, some thought it still wasn't finished."
A video clip was filmed for the track by Peter King of the band Dakota Motor Co. It comprises mostly of bootleg footage from the tour.
The song was released on vinyl as a 7-inch single, backed with Like I Was.